Category Archives: Cinema
How To Get More People To Read Your Ad Til The End
Obviously, if you’re paying to advertise your business, you want people to read your whole ad, so they know what you’re offering and can make an informed decision about whether to do business with you, don’t you? Here’s a few ideas you can use in your advertising to keep your reader interested:- conversational short sentences, subheadings, break up long text into short paragraphs, using bullets to speed the reader through your copy, problem-solving copy the reader identifies with, talking in “What’s in it for me?” terms, educational copy, and not revealing price til the end.
Firstly, you need to be aware of the WIIFM (what’s in it for me) concept. What that means is you need to constantly tell your customer what’s in your ad for them, because if they’re reading your ad it’s only to find out something that they want to know about. YOUR ADS NEED TO BE THE ONES THAT REWARD THEM (while your competitors’ BORE them). This also means you should understand the difference between benefits and features.
Let’s say you sell a colour TV with a 90″ screen – that’s the feature. But the benefit of this is that the screen is so big that it makes your lounge room feel like a cinema! That’s the benefit, ok? Let me now introduce you to two powerful words which will automatically suck out the benefit of any feature;
In the example above, in order to put it into WIIFM terms, you could put it together like this – “This sensational TV has a whopping 90″ screen, which means you can virtually turn your lounge room into a cinema!”.
Another powerful tool you can use in your copy is bullets. Why? Because you can package up your most exciting and riveting benefits into short little bursts. In fact, the effect of bullet after bullet of really amazing benefits can actually cause nervous tension in your reader. They can get so excited that they literally can’t read any more and go straight to the ordering details. That’s how powerful they are!
Here are some examples of how intriguing bullets can be in your advertising (then you can just adapt them to your own business)
* Why the advertising you’re probably running right now is wasting you thousands of dollars, and what you need to do to turn that loss into cash
* How to get movie and TV stars to help you sell your product or service
* How to get hundreds of prospects to seek YOU out
* The one mistake 99% of businesses make which loses them tons of credibility… and thousands of dollars in sales
* The secret about human nature which expert salespeople use to make their fortune
* 11 simple ways to make your business the “king” of your industry
In fact, each bullet point you write in your advertising should be just like mini headlines that promise something of value to the reader. You might have 25 or 50 bullet points in a long sales letter, if each of them are like a mini headline, then you may only need one to stand out to your reader and make them say “Yes, I need to know more about this!”
And this is also where educational copy comes in. You can’t assume that people know as much about your business as you do. You work in it every day, and possibly been doing it for years, and often you can get frustrated because you don’t think your customers respect your value. But the reality is, THEY DON’T UNDERSTAND YOUR VALUE.
So you need to educate them about the value you offer. If you tell them something about your company, then your job is to explain why that’s important for them. Let’s say you sell an expensive mountain bike, for example. In order to get people to buy the bike you’ve got to justify why they should spend 00 on your bike. You’ve got to tell them the reasons why, which is what educational copy is all about.
Like that the bike has better suspension to handle rough terrain, a comfy seat that you could ride the bike for hours without getting sore, and maybe it has 50 gears for easy riding, and a GPS so you never get lost. These are all just examples of course, but notice how it’s talking mainly in benefits to the reader, how it will help them!
Grimsby & Cleethorpes Tourist Information
Grimsby is most known as a fishing town, its founder of which the word Grimsby comes from was a fisherman named Grim. He first came to Grimsby from Denmark. When he arrived his task was to murder Prince Havelock. Grim eventually could not bring him self to kill the Prince but later found he could not return back to Denmark. So he decided to stay on the coast, where his home was soon to be known as Grimsby.
Grimsby is also known for its history of the men who went through appalling conditions which is what brings our fish in the town today, in the 1950’s Grimsby became one of the world’s largest fishing ports who so many men risked their lives for.
So why not come visit us and get your hands on some good Grimsby Fish and Chips!
Grimsby Dock Tower has been in the skyline for over 137 years, it is 309ft high and has played a massive part in the town’s history, There is a myth that when they first decided to build the dock tower they had to cover the bottom of the foundations with cotton wool, so they could soak up the water.
Grimsby is full of attractions to explore the mind of all ages. The main attractions are in the town centre and there’s also many surrounding the town centre.
National Fishing Heritage Centre:
The NFHC first opened in the 1990’s to attract visitors from all around to let them take a look at how it was like at sea, for the local fishermen who experienced the dangers and hard life which came with, been at sea in the early 1950’s. The NFHC is situated two minutes away from the town centre on Alexander Dock. It makes a fun packed day out for everyone to learn and have fun.
Time Trap Museum:
The Time Trap Museum is a fantastic morning or afternoon out to get your children’s imagines going wild. The Museum is based in the prison cells of Grimsby Town Hall, taking you through the towns past and the town’s treasures as you piece together the jigsaw puzzle of how Grimsby came to be how it is today.
Grimsby Auditorium is the area’s largest theatre, with shows and entertainment for everyone. The auditorium holds 1200 people seated and 2000 standing. There is also a bar upstairs available for people to use during the entertainment. It provides a huge range of acts and shows for all ages and tastes.
Grimsby has lots of fun packed things to do for everyone so come along and enjoy the history and events that Grimsby has going on throughout the year.
Cleethorpes is on the coast, and only a few miles away from Grimsby, with a stunning Beach to enjoy and all the seaside activities and fun for all ages to enjoy throughout the year, there are places to do things to see and fantastic restaurants based in Cleethorpes for everyone to enjoy a great day.
At night Cleethorpes comes to live with its range of small bars and nightclubs to suit everyone so they can have a great night.
In the summer the seafront is all lit up for everyone to enjoy, so you can either have romantic walks down the seafront or take the kids to see the arcades at night.
Parkway Cinema, Kings Road, Cleethorpes:
The cinema is located on the resorts meridian point, which is a huge complex, with a bar, snacks counter and theater. It has the latest concerts and live shows on plus the latest films on at the complex.
Cleethorpes Leisure Centre:
The Leisure Centre has all facilities from a wave machine and slide for the kids in the swimming pool, to a play area to keep them occupied after swimming. It also has a gym, spa, sauna & steam room and sun beds just incase the sun isn’t shinning outside on that particular day! There is also a bar and cafeteria for those hungry stomachs after all that exercise!
Pleasure Island is the only theme park in Grimsby and Cleethorpes. It makes a fantastic day out for all family’s to enjoy. With main rides and attractions from big wheels to swan pedal boats on the lake to the tummy dropping Hyperblaster it has something for everyone for a great fun packed day out.
Winning Is Not The Only Thing With Free Online Casinos
Some people believe that if they do not win at an online casino, they won’t enjoy the experience. When you gamble at an online webcam casino, and you want to have a good time do not think only about winning. The key for playing at an online casino, is to play for the fun of the game. Especially, on the new exciting live webcam casinos like WagerX.com that have the same Vegas feel with live webcam dealers. Only play if you really want to. Choose to play at an online casino as another form of entertainment like the cinema or theater. You really do not have to expend money, there are many free online casinos, and you do not even need to leave the comfort of your home.
Just look for an online casino of your liking, and start having fun. Most of the online casinos have random number generators, but some of the new casinos are based on a live webcam casino platform. To have fun, it does not matter which is your favorite casino game: Baccarat, Sic-Bo, Roulette, or Blackjack. Find a casino that provides the games that you want. IF you don’t want to spend that much money you can play the free games. This allows you to test the online casino before spending any money.
Then, if you do win some money, it would be an added bonus. Do not make winning at an online casino your main purpose to use this media. Have fun and if you win, then, enjoy the extras. So, just relax, and let the casino entertainment begin.
What About The Cannes Festival And Film Making?
For 12 days in the month of May the city of Cannes celebrates the National Film Agency. The town is filled to capacity with more than 200,000 film makers, stargazers, and film fans, who gather on the Croisette to attend the Cannes Film Festival. During the 12 day span thousands of films are screened, careers are started, and disappointment shows itself. Stars the world over come to get their share of attention.
Since the 1950′s when Brigitte Bardot ran on the beach for the cameras in her teenie bikini, Cannes has blossomed to celebrate the worlds most favorite pastimes, cinema and sex. Cannes has grown to be the most famous of all festivals of film. Cannes is spectacular with the palm trees, red carpets, stars that come out to sparkle in the flash of paparzzi cameras, and the famed celebrity parties.
Cannes may not look like the best place to host the world’s most famous film festival. Cinema was invented in France, Paris France. The weather in Cannes is nice, but that is not the best selling point. The Cannes Film Festival exists as a result of the rise of fascism in Europe during the 1930′s. In 1932 the first competitive film festival was sponsored in Venice. This was called the Mostra di Venezia, and the awards it gave, was mostly about the prestige of the countries that participated, as it was about the films. As time went by, the fascist alliances in certain countries received favoritism when it came to judging the films and giving of awards.
In 1938 Jean Renoir’s “La Grande Illusion” was passed by for the top prize in the festival, despite being the obvious favorite of the festival attendees, and the jury members. Instead the award was given to two films, a two-part German film called “Olympia”, commissioned by Joseph Goebbels to show the Nazi success of the 1938 Berlin Olympics, and “Luciano Serra, Pilota, made with the supervision of Il Duces son. When the announcement came, the French were furious and withdrew from the festival. The American and British jury members resigned to protest the fact that fascism could walk all over artistic excellence.
Later that same year, a group of film makers and critics petitioned the French government to put run an alternative, international film festival in France. A festival where film makers could show their films and compete without censorship or bias. The French government was not very happy about going against Mussolini, and were dragging their feet. The group kept putting pressure on the government, and they finally gave consent to the event.
The competition is the main event of the festival today, this is where the glory and glamour come in. The films screened are referred to as being “in competition”. The most coveted award is the Golden Palm for best picture. This is one of the most prestigious awards on earth, and will give the film a huge boost. For low budget films and novice film makers, this can mean millions of extra dollars at the international box office, for foreign films it brings worldwide distribution. The competition is usually open to narrative films only, but there are times when a documentary is introduced. Michael Moore’s ” Fahrenheit 9/ 11″ won the top prize in 2004. The film makers are welcome to enter both features and shorts. There are awards in each category.
Nights Out In Southampton
Southampton is located on the South Coast of England. It has a population of around 225,000 of which over 40,000 are students. The high student population gives Southampton an energetic and vibrant night life.
The City has much to offer those seeking an evening’s entertainment. There are many pubs, clubs, cinemas, restaurants and casinos to choose from. The visitor should remember that smoking in public places, which includes pubs and restaurants, is now illegal in England.
One of the ways to start your night out is to visit one of the many restaurants in Southampton. The city has a restaurant for every taste whether you are looking for a formal 3 course meal or a simple pub meal with friends.
Oxford Street is home to many of the top restaurants in the city. The White Star Tavern is a well known eatery and was featured in the Which? Good Food Guide 2006.
Dockgate 4 Bar and Grill is another popular restaurant and combines a bar and a night club in the same venue. It has a vibrant upmarket atmosphere.
Kuti’s Brassiere is an ideal option for those who like their food a little spicy. This restaurant serves Indian Cuisine in a Bangladeshi style.
It is not possible to list all Southampton restaurants in this article but Greek, Italian, Chinese and French cuisine is all available.
As with most cities in the UK, Southampton has a number of pubs. Every type of pub can be found in the city from the traditional and historic, to the modern bar with loud music and dancing. If it is historic you are after then visit The Duke of Wellington pub on Bugle Street. The pub has been operating since 1490 and is full of charm and character. The Polygon area of the city is home to some of the coolest modern bars; venues such as The Lizard Lounge, The Orange Rooms and Chambers. These venues are a student favourite and are always busy.
If you are feeling lucky there are a number of casinos in Southampton such as the Southampton Harbour House, the Southampton Stanley Casino, and the Grosvenor Casino. All three offer a range of tables and slot machines and are a great night’s entertainment.
Southampton has 3 cinema complexes, Odeon Leisure World, Cineworld Cinema and Harbour Lights Picture House. Between them you are able to see all of the latest movie releases.
As you may expect in a student city there is a wide choice of clubs. Every taste in music is catered for. The Ikon and Diva Nightclub in the Leisure World Complex is the biggest night club on the South coast. With a capacity of 2,500 people, revellers are offered 2 dance floors and a choice of 6 bars. The night club is host to some top name DJ’s. Other venues such as The Rhino Club and the Kaos Nightclub also offer a great night out.
At the end of your evening there is a night bus available which stops at destinations as far as Winchester and Portsmouth.
Southampton has a vibrant night life and is a favourite venue for nights-out in the region. People travel to Southampton for Stag and Hen nights as well as for its great clubs. So why not visit Southampton and experience the buzz of its nightlife for yourself.
Visit Italy: Rome and Milan
Beautifully historic yet so fashionably up to date, Italy has all the components of the Dolce Vita in good measure – good food, good wine and beautiful people impeccably attired in the latest fashions.
Italy is a long country running from the mountainous north down to the sunny south kissed by the Mediterranean. So there are wide regional differences in climate. Generally the most pleasant time to visit Italy is during autumn and spring.
Accommodation: Luxury to budget stays
The internet can offer some of the best information on the cost, range and location of Italy hotels.
Rome: the home of renaissance
Rome, the capital city of Italy, is world famous for its history and monuments – the Colosseum, the Vatican City to name a few. With so much art, culture, history and religion, Rome is an unforgettable destination.
Transport: how to get there and around
The international airport is situated 16 miles out of the city centre and is served by a regular train service which runs every hour into town. Many of the bus services run from the main station near Stazione Termini. The Metro service also connects with Termini.
The weather does vary according to the time of year. The summer can be extremely hot and the Winter brings a chill. During the rest of the year temperatures are pleasant with a mild climate.
Accommodation: Luxury to budget stays
The internet can offer some of the best information on the cost, range and location of Hotels in Rome.
Attractions & Events
*During the Holy Week at Easter time, the city is crowded with Catholic pilgrims visiting the churches and the Vatican to see the Pope. There is also a procession on Good Friday from the Colosseum to Capitoline Hill.
*The streets come alive from June to September when the Romans celebrate Estate Romana (Roman Summer) with outdoor theatre, concerts and cinema
*Late night shoppers should head to Rome during September for Notte Bianca (white night). Stores, galleries and museums stay open through the night until 8am in the morning!
Milan: city of design and innovation
Milan is all about lifestyle. Who needs beautiful buildings if you’re going to shop all day or spend you hours in a theatre, cinema, night club or restaurant?
Transport: how to get there and around
There are two airports serving Milan, for international flights there is Malpensa airport and domestic is Linate airport. You can also get to Linate airport from some European destinations.
The train station known as Stazione Central connects to an extensive network to get you in and around Milan. The city also boasts underground trains, trams and buses.
The weather in Milan can be described as temperate most of the time, with the exception of the occasion heat wave.
Accommodation: Luxury to budget stays
The internet can offer some of the best information on the cost, range and location of Hotels in Milan.
Attractions & Events
*The Festa del Naviglio starts at the beginning of June and brings ten days of performances, music and parades.
*Enjoy live music in November with The Milan Jazz Festival.
*There are celebrations on 7 December with the Festa di Sant’Ambrogio. Milan’s La Scala opera house also opens its season on this day.
Credit Cards – The Key To Cashless Transaction
It is neigh impossible to imagine that credit cards have an active history that predates to only fifty years. After the credit cards came into vogue, one would find the purses bulging with multitude of credit cards, and cash hidden in some obscure corner. Credit cards have attained widest acceptability for individual commercial transactions, as every transaction done through a credit card is backed by the guarantee of a bank to make the payment on behalf of the user. This is the primary reason why even in small shops one can find signage of credit cards of various merchant establishments displayed prominently announcing about its acceptance. In these times when there is always a threat of loot looming large in the neighborhood shops, encouraging business through credit cards is in everyone’s interest. Cash is really becoming a discounted commodity after the advent of credit cards.
Food joints are still the places where the cards are in used to the maximum. It is logical as the first credit cards were made to facilitate eating out among the traders by the Diners Club. The acceptance of credit card is increasing as it ensures increased number of business transactions in a much shorter time, as by making payment through credit card one need not be bothered about tendering exact change. Usage of credit cards in leisure activities is also picking up pace.
After the advent of information technology credit card has indeed become the medium of exchange in the cyber world as also in the physical world. One can book cinema tickets by exchanging the information about credit card over phone or through the Internet. The travel that is booming exponentially all over the world owes majorly to the wider spread of credit cards, more so the international credit cards. The synergy between the credit cards and multitude of travel portals has ensured that one can travel to any corner of the world just by swiping the card either over the machine or through the web site. Credit cards and the travel portals almost feed on each other.
Credit card users now have special counters for them at places like cinema halls, as also across various malls, and the holders of the credit cards are given precedence over those dealing in cash. Such is extended usage of the credit cards that it is difficult to imagine a scenario where it cannot be used. Real effectiveness of the credit card is apparent when the festival season sets in around the Christmas time. One is tempted to do quite a lot of shopping, and the same has been facilitated to a great extent by the advent of credit cards.
In the kind of busy life that one leads, one mostly missed out in paying of utility bills. But that is a thing of the past. Credit cards have come to the rescue here as well. One has to just give standing instructions to the bank that has issued the credit card, and the bill is paid out in a jiffy. The payment compliance has increased exponentially after the advent of the credit card. Icing on the cake is now that one can also pay for charity through credit cards.
Istanbul film festival in april 2008
The first section when film-makers were expected to send their works ended in December and the Staff is now undergoing all preparations to be ready by April for this 2008 Film Festival. The organization estimates that for this festival there will be around 200 films competing for different sections. Here the list:
International Competition section, reserved for feature length fiction or documentary films or animations. In order to be included in this section and compete for the “Golden Tulip” award, authors/film-makers have to focus their attention on themes on “arts” or “the artist”, and literary adaptations.
There is a particular section where films shown in other leading festivals (including many award-winning) will be projected at the World of Festivals Section
In competition also the films at the Human Rights in Cinema Section that comprises both documentaries and features investigating the politics behind social and individual life changes.
Other NON-competitive sections are the Retrospective section & the Tributes section where tributes to a film-maker influential to film history are selected, The Mined Zone section reserved for innovative, unconventional and unique fiction films in terms of style or content and Masters of the Future Section featuring works by new directors who received critical acclaim
Beside the International competition there’s also the National Competition for recent Turkish films: Turkish Cinema.
As the Istanbul International Film festival keeps evolving every year, the sections of the festival are of course subject to change.
For further information please visit IKSV web site.
To organize your trip in Istanbul, (Turkey) there are many free and useful tools on-line, from city guide to ticket-bookers, to accommodations advices and flight reservations. In the words of French poet Alphonse de Lamartine, if one had but a single glance to give the world, one should gaze on Istanbul. Indeed, this is a city of astonishing beauty. Its architecture, cuisine, history and culture make up a fascinating tapestry of yesterday and very much tomorrow.
A metropolitan capital with an imperial history stretching back for over 1500 years, Istanbul is today the commercial, historical and cultural core of Turkey. But most of all, it’s a buzzing, living-breathing metropolis that is knocking at the doors of the European Union. It won’t be hard to find a suitable accommodation (there are many youth hostels for backpackers or travellers on a budget up to enchanting hotels featuring Turkish interior designs, typical pieces of furniture, mosaics, spa and thermal baths at affordable prices). We found some in this website (Flashbooking) featuring gorgeous views over Bosporus and Istanbul Blue Mosque and markets.
Cinematography – A Brief Historical Overview
Cinematography is one of the man’s efforts to portray to others, through the use of techniques that combine motion pictures and text, the world and the messages it transfers as these are understood by the artist. With the term cinematography, one today describes the discipline of making lighting and camera choices when recording photographic images for cinema use. Based on two Greek words, cinematography etymologically means “writing in the movement” and was introduced as a new technique to record images of people and objects as they moved and project them on to a type of screen. Combined with sculpture, painting, dance, architecture, music, and literature, cinematography is today considered to be the seventh art.
It is very difficult for a researcher to find and pinpoint the one individual that could be named the “father” of cinematography, accepting that the word symbolizes a technique used for motion pictures’ creation. But, it is apparent that man has experimented, very early in human history, with different methods that would allow him to record the movement of images. Very closely related to still photography, which has been a catalyst to the development of cinematography since the mid 19th Century, the technique that would allow images to be recorded while in motion has been extensively studied. One of the first attempts to analyze the element of movement with the help of photographic machinery was made by the British photographer Edward Muybridge in 1878. After successfully developing a new method of producing consecutive photographic images, he recorded the movement of a running horse. Through the motion pictures he produced, he managed to prove that there are instances when a horse is running that none of its feet touch the ground. Around the same period, the French physicist Etienne Mare managed to capture, also by using photographic machinery that could record 12 images per second, the movements of a flying bird.
Based on the developments of the early 1880s in exposing images on light sensitive elements, attributed to pioneers like Thomas Edison and the Lumiere brothers among others, the new art form of motion pictures introduced a new type of aesthetics that captured the attention of people wanting to explore its applications and create art. One of the first cinematographers that decided to examine this dimension of moving images was the French Maries-George-Jean Méliès who became one of the first cinema directors. With his film, Trip to the Moon (Le voyage dans la lune) in 1901, he created a fantastic story of a trip to the moon using motion pictures. He was also the one that introduced the coloring technique in films by painting each one of the frames by hand.
During the infancy stage of motion pictures, the cinematographer had multiple roles, acting as the director and the person holding and moving the camera. As the years pasted, this new art form was further developed by the new technological tools introduced. New art-related professions emerged and due to cinema’s ability to capture the attention of vast audiences worldwide, by appealing to more than one the five senses, cinematography emerged to what is known today as a multi-billion dollar industry and one of the favorite art forms in the world.