Tag Archives: part

Disruptive Technologies – Part 1: How music editors are related to steam engines

Disruptive Technologies – Part 1: How music editors are related to steam engines

I am not into technologies, those that change so ever fast, and always. But I do observe technological trends, along which the development of scientific applications revolves.

And of all trends, perhaps disruptive technologies are the defining path of industrial implications, a linear passage that technological progress almost invariably follows. Though the concept of “disruptive technologies” is only popularized in 1997 by Harvard Business School Professor Clayton Christensen in his best-seller “The Innovator’s Dilemma”, the phenomenon was already evidenced back in 1663, when Edward Somerset published designs for, and might have installed, a steam engine.

As put forth by Clayton Christensen, disruptive technologies are initially low performers of poor profit margins, targeting only a minute sector of the market. However, they often develop faster than industry incumbents and eventually outpace the giants to capture significant market shares as their technologies, cheaper and more efficient, could better meet prevailing consumers’ demands.

In this case, the steam engines effectively displaced horse power. The demand for steam engines was not initially high, due to the then unfamiliarity to the invention, and the ease of usage and availability of horses. However, as soon as economic activities intensified, and societies prospered, a niche market for steam engines quickly developed as people wanted modernity and faster transportation.

One epitome of modern disruptive technologies is Napster, a free and easy music sharing program that allows users to distribute any piece of recording online. The disruptee here is conventional music producers. Napster relevantly identified the “non-market”, the few who wanted to share their own music recordings for little commercial purpose, and thus provided them with what they most wanted. Napster soon blossomed and even transformed the way the internet was utilized.

Nevertheless, there are more concerns in the attempt to define disruptive technologies than simply the definition itself.

One most commonly mistaken feature for disruptive technologies is sustaining technologies. While the former brings new technological innovation, the latter refers to “successive incremental improvements to performance” incorporated into existing products of market incumbents. Sustaining technologies could be radical, too; the new improvements could herald the demise of current states of production, like how music editor softwares convenience Napster users in music customization and sharing, thereby trumping over traditional whole-file transfers. The music editors are part of a sustaining technological to Napster, not a new disruptor. Thus, disruptive and sustaining technologies could thrive together, until the next wave of disruption comes.

See how music editors are linked to steam engines? Not too close, but each represents one aspect of the twin engines that drive progressive technologies; disruptors breed sustainers, and sustainers feed disruptors.

This character of sustaining technologies brings us to another perspective of disruptive technologies: they not only change the way people do business, but also initiate a fresh wave of follow-up technologies that propel the disruptive technology to success. Sometimes, sustaining technologies manage to carve out a niche market for its own even when the disruptive initiator has already shut down. Music editor and maker softwares continue to healthily thrive, despite Napster’s breakdown (though many other file sharing services are functioning by that time), with products like the AV Music Morpher Gold and Sound Forge 8.

A disruptive technology is also different from a paradigm shift, which Thomas Kuhn used to describe “the process and result of a change in basic assumptions within the ruling theory of science”. In disruptive technologies, there are no assumptions, but only the rules of game of which the change is brought about by the behaviors of market incumbents and new entrants. They augment different markets that eventually merge. In Clayton Christensen’s words, newcomers to the industry almost invariably “crush the incumbents”.

While researching on disruptive technologies, I came across this one simple line that could adequately capture what these technologies are about, “A technology that no one in business wants but that goes on to be a trillion-dollar industry.” Interesting how a brand new technology that seemingly bears little value could shake up an entire industry, isn’t it?

You are probably asking, why then that no one wants it? Or how true is the money claim to these disruptive technologies? And if it is true, what are the implications to the business practice? How do market incumbents and new entrants behave?

The scope of this article could only let me take the first question. Well, it is not that dominating companies are not visionary to see a disruption is coming. They can’t. A disruptive technology is inherently not attractive initially; no one could see how Napster could boom and lead to the thriving market of audio softwares like the music editors and mixers, except the disruptors themselves. Even if one manages to foresee it, the “Innovator’s Dilemma” is there to keep them from acting.

And as the books show, technology has always evolved in waves of disruption.

HDTV: Buying Guide, Part One

HDTV: Buying Guide, Part One

There’s never been a better time than now to buy a high-definition television (HDTV). Whether your primary source of television programming is local over-the-air broadcasts, cable or digital satellite TV, you will find that there is now a wealth of high-definition programs available. If you have a standard-definition television you will also enjoy all of your widescreen-format DVDs that much more on a HDTV. And with Toshiba now shipping their first-generation HD-DVD players and Blu-Ray players coming to North America next month, there are even more reasons why it makes sense to take the plunge and buy an HDTV.

Now that you’re convinced you need to go out and buy a brand new HDTV the question is what type of unit to buy. First, you should decide what size HDTV makes sense for you. Because HDTV’s have a wider aspect ratio (16:9) compared to a standard television (4:3) you will want to choose a larger diagonal screen size for your new HDTV than you might expect. CNET has a great guide you can check to find out the right size that meets your needs.

Now that you’ve chosen what size HDTV to get the next question is what type of technology you should look at. Older CRT analog televisions were all based on the same basic technology, but now you have a potentially confusing array of choices: LCD, plasma, DLP, LCoS, and D-ILA. LCD and plasma are both flat panel technologies that can be mounted on walls. If you’re looking for an HDTV less than 42 inches then LCD is probably your best choice. Plasma is a better choice for HDTVs over 42 inches, as current LCD units get very expensive in larger size formats.

I just pre-ordered the new Samsung HLS-5087W 50 inch rear projection DLP HDTV. Many believe that DLP technology offers the best price/performance in the 50 inch plus category of HDTV today. Sony has made a large investment in LCoS technology which it brands as SRXD, while JVC brands their LCoS line D-ILA. LCoS (Liquid Crystal on Silicon) is most similar to DLP (Digital Light Projection) technology, however many believe the DLP camp has made faster progress on reducing manufacturing costs to offer consumers a better price/performance ratio. While rear projection DLP HDTVs lack the flat panel appeal of LCD and plasma units, they are much lighter and have far less depth than the CRT televisions of the past.

You’ve chosen the right size and technology for your new HDTV, and now you’re trying to understand what is 720p versus 1080i versus 1080p. Let me help you out here – don’t bother getting a 720p today. I’d recommend at least a 1080i, better yet a 1080p. My new Samsung is both 1080p input as well as output. In order to understand what all of these strange numbers mean, well, you’ve have to wait until my next article.

How To Market To Technology Innovators, Part 1

How To Market To Technology Innovators, Part 1

If there’s one marketing model every high-tech marketing manager should know, it’s the Technology Adoption Life Cycle (TALC). The TALC is the paradigm that describes their prospects’ mindsets your sales staff is likely to encounter as they market your products and services. And it all begins with the technologists themselves: the Innovators.

Innovators are the first market you’re likely to encounter when marketing high technology products and services. These are the people highlighted in the far left-hand side of the curve you see above. They love to be the first ones to jump on a new technology. And for good reason: they’re technologists, themselves.

These technology enthusiasts sometimes go by other names. Things like “techie,” “computer-nerd,” or “propeller-head.” They’ll appreciate your technology product simply because it’s cool. Oh, and if it happens to have an advantage over what they’re using now, so much the better.

As Geoffrey Moore says in his landmark book, “Crossing The Chasm,”…

“They [Innovators] will forgive your ghastly documentation, horrendously slow performance, ludicrous omissions in functionality, and bizzarely obtuse methods of invoking some needed function – all in the name of moving technology forward.”

You have to market to innovators before you can get the attention of the early adopters. And it’s a good thing: these guys are technology savvy enough to give the early adopters the thumbs-up.

So by all rights, this group should be a pretty easy one to market to. Yet I see high-tech companies miss the boat all the time when marketing to them.

B2B Copywriting: Getting Innovators’ Attention

Innovators care about technology issues first. If they care about business issues at all (admittedly, few do) they weigh in at a very distant second. So business benefits won’t get an innovator’s attention.

What will get his attention is new technology – “new” is the operative word. They want to be the first to get a new widget that accomplishes something cool that has never been done before. They’re happy to sign your non-disclosure agreement, as long as they can be among the first to get their hands on your widget.

Innovators have the most advanced brains in the company (really, they do), and they know it. So tell them so in your copy. Paint them a word picture of themselves being part of an exclusive group of advanced engineers who truly appreciate what your breakthrough technology means to the unsuspecting world.

One other thing about innovators: they know they have to live within the confines of corporate America. But that doesn’t mean they have to like it. Though they may not admit it outright, they have a sharp disdain for the “suits” who limit their creativity by demanding something so mundane as a return on investment.

In my next article, I’ll give you an example of direct response copy I’ve written to these Innovators that worked very well in the past. So watch for Part 2 in this series.

Fela Kuti – Mr. Grammarticalogylisationalism Is the Boss (Part 1)

Part 1 of Mr. Grammar within the album “Again reason o”
Video Rating: 4 / 5

Testimonial Worship 2 ( Akanchari Part 1)

Testimonial Worship 2 ( Akanchari Part 1)

New Album by Princess Njideka Okeke FT Prince Gozie Okeke
Video Rating: 4 / 5

Broken Tears Part 2

Broken Tears Part 2

The story of Nick has been revealed!!!! Hope we enjoy! PLZ COMMENT

SHINE UR EYES 1 -3 (Nigerian Movie).flv
Video Rating: 3 / 5

An Internet Gambling Glossary – Part Two

An Internet Gambling Glossary – Part Two

This really is the next payment of my web gambling glossary.

FOLD: In poker, to choose from a round. The player loses all moneys bet before folding.

HIGH-LOW BET: In roulette, to bet either numbers 1-18 or 19-36. High-Low bets pay even funds.

HIT: In blackjack, to request another card within the dealer.

INSURANCE: In blackjack, insurance is a side bet which pays 2 to 1 when the dealer has a all-natural, ( twenty-one found on the initially 2 cards dealt ).

LINE BET: In craps, an even-money bet which pays back 98.6%.

MAIDEN RACE: Features horses which have not yet earned a race.

MIDDLING: To take both sides of the bet at different point spreads.

NATURAL: As inside blackjack, whenever the player or dealer gets twenty-one found on the initially 2 cards dealt.

OVER/UNDER: A sports wager inside that a bet is prepared which the finish score is higher or lower than the wager.

PAYLINE: The line about a slot machine window about that the symbols about every reel should align inside purchase to win.

PICK THREE: To choose the winners of 3 straight horse races.

PLACE: A wager a horse can win or spot 2nd.

POINT SPREAD: The amount of points by that the favorite is expected to win.

PROGRESSIVE: Any game inside that the jackpot increases because the game is played by all players.

PUSH: A blackjack expression meaning the player as well as the dealer have equal hands totaling the same amounts, causing a tie, (push).

QUINELLA: In horse racing, to choose the initially 2 horses to complete initially plus 2nd, in almost any purchase.

RAISE: In poker, to heighten the past bet prepared inside a round.

RAKE: A casino charge which takes a part of every poker pot because a fee for housing, supervising plus dealing the games.

RANDOM NUBER GENERATOR: Slot machine plus movie poker machine producers are needed by law to include the computerized application in every machine which guarantees which numbers produced by every play are randomly chosen inside no certain purchase thus which patrons is assured which the results of every play are not “rigged”.

RIGHT BETTOR: In craps, to bet found on the pass line, wagering which the shooter usually win craps.

SEVENING OUT: In craps, to get rid of when a 7 is rolled following the point has been established.

SHOW: In horse racing, a horse which finishes next or 3rd.

SIMULCAST: Real-time TV coverage of the sporting event, like a horse race or ball game, to additional tracks plus betting venues.

SPLIT-BET: In roulette, to bet about 2 side-by-side numbers.

SPLITTING: In blackjack, to split 2 same-value cards – the initial 2 dealt – plus play them because separate hands.

STAKES RACE: A horse race which has the biggest purses plus is participated inside by the greatest horses.

STAND: In blackjack, not to take anymore cards, sometimes known because “stay”.

STRAIGHT BET: In craps, this really is a single-number bet.

TRIFECTA: A wager which 3 horses may finish a race inside the actual purchase because forecasted by the bettor.

WRONG BETTOR: To wager a craps shooter usually crap out found on the come-out roll, or crap out following establishing a point.

Lawyer claims Nigeria’s electoral program has improved – Part 5

A legal specialist as well as the pioneer Chairman, Company section of the Nigerian Bar Association (NBA), George Etomi about Tuesday mentioned which there are many improvements to create Nigerians enjoy the 52 years Independence from colonial force. Speaking because a customer about Channels Television’s breakfast programme, Sunrise Daily, Mr Etomi mentioned the 1 noticeable location which has experienced improvement is the electoral procedure. “The individual at the helm of matters issues a lot. If you have a president or perhaps a governor that chooses which the electioneering program refuses to matter, then folks might burn, loot, plus commonly result mayhem. But in the event you have a president including you have, whom is not ready to stick out his throat for anyone however, ensures which the program functions, then you’ll have results,” he mentioned.

Lawyer claims Nigeria’s electoral program has improved – Part 3

A legal specialist as well as the pioneer Chairman, Organization section of the Nigerian Bar Association (NBA), George Etomi about Tuesday mentioned which there are many improvements to create Nigerians enjoy the 52 years Independence from colonial energy. Speaking because a customer about Channels Television’s breakfast programme, Sunrise Daily, Mr Etomi mentioned the 1 substantial location which has experienced improvement is the electoral task. “The individual at the helm of matters issues a lot. Should you have a president or perhaps a governor that chooses which the electioneering program refuses to matter, then folks might burn, loot, plus mostly result mayhem. But in the event you have a president including you have, that is not ready to stick out his throat for anyone however ensures which the program functions, then you’ll have results,” he mentioned.
Video Rating: 0 / 5

Lawyer states Nigeria's electoral program has improved - Part 4

A legal specialist as well as the pioneer Chairman, Organization section of the Nigerian Bar Association (NBA), George Etomi about Tuesday mentioned which there are many improvements to create Nigerians enjoy the 52 years Independence from colonial force. Speaking because a customer about Channels Television’s breakfast programme, Sunrise Daily, Mr Etomi mentioned the 1 substantial location which has experienced improvement is the electoral task. “The individual at the helm of matters issues a lot. If you have a president or perhaps a governor whom chooses which the electioneering program refuses to matter, then folks might burn, loot, plus usually result mayhem. But in the event you have a president including you have, whom is not ready to stick out his throat for anyone nevertheless ensures which the program functions, then you’ll have results,” he mentioned.

Experts state CBN powers should be checked – Part 2

Experts state CBN powers have to be checked - Part 2

Economist plus public matters commentators appear to be puncturing the autonomy status of the Central Bank of Nigeria (CBN), plus their pose is hinged found on the truth which the apex bank is wielding a lot powers inside the administration of the nation’s currencies. Speaking found on the matter about Saturday about Channels Television’s breakfast programme, Sunrise, economists plus financial specialists mentioned inside purchase to confirm transparency plus accountability there’s need for the National Assembly to control the seeming excesses of the CBN. And joining the conversation from Abuja, Senator Olubunmi Adetunbi mentioned the National Assembly is incensed by the choice of President Goodluck Jonathan to provide approval for the printing of the N5000 denomination without the support of the National Assembly.
Video Rating: 0 / 5

Health they state is riches, plus sultry actress Yvonne Okoro, is gladly telling whoever would like to hear which the film industry is healthy. Born inside Ghana with a Nigerian dad plus Ghanaian mom because Chinyere Okereke Okoro, Yvonne is regarded as the actresses reigning supreme inside Ghana now has confessed which there is healthy competition inside Ghollywood. In responding to issues found on the stiff competition inside the film industry newly, Yvonne had this to say: “There is nothing that way. We are all neighbors plus colleagues inside the showbiz industry. Yes, I learn which there is healthy competition amidst all you. However it is very to not the point of fighting ourselves.” “I’m from a polygamous house, initial child of my mom, as well as the fifth born inside a family of 10 kids. My father knows how to handle his family matters maturely. In my family, there is not a animosity or exhibition of hatred among my siblings. For example, every time I’m attending the annual AMAA awards; I’m generally accompanied by my half-brother. That’s to tell we how close you are inside my family. Love plus unity thrive firmly inside my family”. She mentioned. On her love lifetime, she has this to say: “Currently, I’m happy with my function. I hate to discuss my private existence found on the pages of magazines. I’m usually happy whether I’m inside a relationship or not. I’m happy the method I am”.
Video Rating: 0 / 5

Powered by Yahoo! Answers